Notes on websites, local search, and the systems around them, from a Florida digital services firm.https://strataveo.com/en-ushttps://strataveo.com/blog/setting-up-a-google-business-profile/https://strataveo.com/blog/setting-up-a-google-business-profile/Categories, service areas, photos, posts, and reviews. The listing is the storefront for local search. Treat it like one.Wed, 26 Aug 2026 00:00:00 GMThttps://strataveo.com/blog/what-makes-a-small-business-website-perform/https://strataveo.com/blog/what-makes-a-small-business-website-perform/Speed, a clear offer, a path to call or write, and a page that works on a phone. That is the job. The rest is decoration.Wed, 12 Aug 2026 00:00:00 GMThttps://strataveo.com/blog/what-a-small-business-website-costs/https://strataveo.com/blog/what-a-small-business-website-costs/Why the same brief gets quoted at 800 dollars and 30,000 dollars, what drives the number, and how to compare two proposals honestly.Wed, 05 Aug 2026 00:00:00 GMThttps://strataveo.com/blog/redesign-or-rebuild-your-website/https://strataveo.com/blog/redesign-or-rebuild-your-website/A redesign changes how the site looks. A rebuild changes what it is. Picking the wrong one wastes money either way, so here is how to tell.Wed, 29 Jul 2026 00:00:00 GMThttps://strataveo.com/blog/how-long-a-website-project-takes/https://strataveo.com/blog/how-long-a-website-project-takes/Most small business sites take six to twelve weeks. Here is where the time goes, what actually causes delays, and how to keep a project moving.Wed, 22 Jul 2026 00:00:00 GMThttps://strataveo.com/blog/who-owns-your-website-domain-and-content/https://strataveo.com/blog/who-owns-your-website-domain-and-content/The three things you should hold in your own name, how to check right now, and what to do if someone else is holding them.Wed, 15 Jul 2026 00:00:00 GMThttps://strataveo.com/blog/what-to-prepare-before-a-web-project-starts/https://strataveo.com/blog/what-to-prepare-before-a-web-project-starts/The logins, photos, and decisions that determine whether your site launches in eight weeks or five months. Most of it you can collect this week.Wed, 08 Jul 2026 00:00:00 GMThttps://strataveo.com/blog/do-you-need-a-cms/https://strataveo.com/blog/do-you-need-a-cms/A content management system is a tool for people who will use it. Here is how to tell whether that is you, and what the alternatives cost.Wed, 01 Jul 2026 00:00:00 GMThttps://strataveo.com/blog/when-a-custom-application-beats-another-page/https://strataveo.com/blog/when-a-custom-application-beats-another-page/Booking, portals, quoting, and inventory are not pages. Here is how to tell when your business has outgrown a brochure site, and what to do about it.Wed, 24 Jun 2026 00:00:00 GMThttps://strataveo.com/blog/website-forms-that-get-filled-in/https://strataveo.com/blog/website-forms-that-get-filled-in/Field count, wording, error handling, and the confirmation nobody writes. Small changes to a form move more inquiries than a redesign usually does.Wed, 17 Jun 2026 00:00:00 GMThttps://strataveo.com/blog/google-business-profile-categories/https://strataveo.com/blog/google-business-profile-categories/Your primary category does more for local ranking than almost anything else you control. Here is how to pick it and what the secondary ones are for.Wed, 10 Jun 2026 00:00:00 GMThttps://strataveo.com/blog/service-area-business-settings/https://strataveo.com/blog/service-area-business-settings/Hiding your address, listing twenty towns, and picking a radius all have consequences. Here is how service area businesses should set up a listing.Wed, 03 Jun 2026 00:00:00 GMThttps://strataveo.com/blog/name-address-and-phone-consistency/https://strataveo.com/blog/name-address-and-phone-consistency/Inconsistent listings quietly cost local visibility and send customers to numbers nobody answers. Here is how to find yours and fix them in order.Wed, 27 May 2026 00:00:00 GMThttps://strataveo.com/blog/getting-reviews-without-begging/https://strataveo.com/blog/getting-reviews-without-begging/A simple ask at the right moment, in writing, from a real person. How to build a steady review habit and what to do about the bad ones.Wed, 20 May 2026 00:00:00 GMThttps://strataveo.com/blog/duplicate-google-listings/https://strataveo.com/blog/duplicate-google-listings/Two listings split your reviews, confuse the map, and send customers to an address you left. How duplicates happen and how to merge them properly.Wed, 13 May 2026 00:00:00 GMThttps://strataveo.com/blog/a-page-for-every-town-you-serve/https://strataveo.com/blog/a-page-for-every-town-you-serve/Location pages work when they say something true about the place. Here is how to tell whether yours will earn their keep or just look like filler.Wed, 06 May 2026 00:00:00 GMThttps://strataveo.com/blog/when-a-competitor-outranks-you-locally/https://strataveo.com/blog/when-a-competitor-outranks-you-locally/Before you spend money fixing it, work out which of the four causes you are actually looking at. Three are fixable and one mostly is not.Wed, 29 Apr 2026 00:00:00 GMThttps://strataveo.com/blog/title-tags-and-descriptions/https://strataveo.com/blog/title-tags-and-descriptions/The two lines that decide whether anyone clicks your search result. What they are for, what to write, and the patterns that quietly cost you traffic.Wed, 22 Apr 2026 00:00:00 GMThttps://strataveo.com/blog/why-your-site-is-not-in-google-yet/https://strataveo.com/blog/why-your-site-is-not-in-google-yet/New sites take time, but most indexing problems are self-inflicted. The checks to run in order, from the ones that take a minute to the ones that take weeks.Wed, 15 Apr 2026 00:00:00 GMThttps://strataveo.com/blog/keyword-research-for-one-location/https://strataveo.com/blog/keyword-research-for-one-location/You do not need a subscription or a 4,000 row spreadsheet. You need the twenty phrases your customers use, and there are free ways to find them.Wed, 08 Apr 2026 00:00:00 GMThttps://strataveo.com/blog/what-actually-slows-a-website-down/https://strataveo.com/blog/what-actually-slows-a-website-down/Almost always images, fonts, and scripts, in that order. How to find the real cause on your own site and what is worth fixing.Wed, 01 Apr 2026 00:00:00 GMThttps://strataveo.com/blog/ai-answers-and-your-website/https://strataveo.com/blog/ai-answers-and-your-website/Assistants and AI summaries are answering more questions before anyone clicks. Here is what that actually changes for a local business, without the panic.Wed, 25 Mar 2026 00:00:00 GMThttps://strataveo.com/blog/google-ads-on-a-small-budget/https://strataveo.com/blog/google-ads-on-a-small-budget/What 500 or 1,500 dollars a month actually buys in a local market, where small budgets get wasted, and how to tell whether it is working.Wed, 18 Mar 2026 00:00:00 GMThttps://strataveo.com/blog/landing-pages-versus-your-homepage/https://strataveo.com/blog/landing-pages-versus-your-homepage/The homepage is built for people who already know you. Someone arriving from an ad has one question, and a page that answers it converts several times better.Wed, 11 Mar 2026 00:00:00 GMThttps://strataveo.com/blog/call-tracking-without-breaking-listings/https://strataveo.com/blog/call-tracking-without-breaking-listings/Tracking numbers tell you which marketing produced the call. Used carelessly they scatter conflicting numbers everywhere. Here is the safe setup.Wed, 04 Mar 2026 00:00:00 GMThttps://strataveo.com/blog/choosing-a-business-phone-system/https://strataveo.com/blog/choosing-a-business-phone-system/What to ask before you switch, which features matter for a small team, and the questions that reveal how a provider behaves when something breaks.Wed, 25 Feb 2026 00:00:00 GMThttps://strataveo.com/blog/microsoft-365-for-a-small-team/https://strataveo.com/blog/microsoft-365-for-a-small-team/Licensing you actually need, the settings that prevent problems later, and the offboarding step most small businesses discover the hard way.Wed, 18 Feb 2026 00:00:00 GMThttps://strataveo.com/blog/what-hosting-actually-has-to-do/https://strataveo.com/blog/what-hosting-actually-has-to-do/Hosting is not storage. It is uptime, speed, security patching, and someone answering on a Sunday. What the cheap plans quietly leave out.Wed, 11 Feb 2026 00:00:00 GMThttps://strataveo.com/blog/website-backups-you-can-actually-restore/https://strataveo.com/blog/website-backups-you-can-actually-restore/Most small businesses have backups. Far fewer have ever tested one. Here is what a real backup covers, where it should live, and how to check yours works.Wed, 04 Feb 2026 00:00:00 GMThttps://strataveo.com/blog/what-brand-means-for-a-small-company/https://strataveo.com/blog/what-brand-means-for-a-small-company/Not a mission statement or a rebrand. A name people can say, a mark that works small, two colors, one typeface, and using them consistently for years.Wed, 28 Jan 2026 00:00:00 GMThttps://strataveo.com/blog/photos-of-your-own-business/https://strataveo.com/blog/photos-of-your-own-business/What to shoot, when to hire someone, and how to take usable photos with a phone. The single cheapest way to make a small business site look real.Wed, 21 Jan 2026 00:00:00 GMT