Web design and digital marketing in Montgomery, AL

Montgomery has the profile of a bigger city than its population implies: state government, a large medical sector, Maxwell Air Force Base, universities, and the professional services that grow around all of them. Law firms, accountants, medical practices, contractors and staffing firms compete here against each other and against Birmingham firms extending their reach south.

For professional services in particular, the site is doing a credibility job before it does a marketing one. Someone choosing an attorney or a specialist is checking whether you look like an established practice. A dated site actively costs work, and it costs it silently, nobody calls to tell you they went elsewhere because the site looked neglected.

The city is also spread out, and the difference between downtown, east Montgomery and the Prattville side matters to people choosing somewhere to drive to. Pages that name where you actually are and what you are near do better than pages that say "serving the greater Montgomery area."

There is a real opportunity in how many established local firms have sites that have not been touched in years. In a market where the incumbents are not paying attention, the work of being clear, fast and accurate goes further than it does somewhere everyone is already doing it.