Services
Local SEO and Business Listings
We put the business on the map correctly: Google Business, the core directories, and the same name, address, and phone everywhere.
- Google Business Profile
- Photos and cover
- Citation audit
Overview
What this is
The short version, before we get into what is included and how it runs.
When someone searches for a plumber, a clinic or a shop near them, Google looks at more than your website. It looks at your Google Business Profile and at the other directories that mention you, and it notices when they disagree.
For most local businesses this is the first thing worth paying for. A beautiful site does not help much if Google is showing the wrong hours, a second phone number is sitting on Yelp, and an old suite number is still on the listing that actually gets seen.
We set up or clean up the profile, fix the directory listings, put a review process in place that you can realistically keep going, and add the local pages and structured data your site needs so everything agrees with everything else.
Deliverables
What you get
Everything below is part of local seo and business listings as standard, rather than something added to the invoice later.
- Google Business Profile
- Claimed or recovered, categories chosen for the work you actually do, services, hours, attributes, and a description that matches the site. Not a keyword dump in the name field.
- Photos and cover
- The profile uses current photos of the place, the people, and the work. Stock storefronts get replaced. We tell you what still needs shooting.
- Citation audit
- A pass over the directories that already mention you. We list every mismatch in name, address, phone, hours, and URL so you can see the mess before we touch it.
- NAP cleanup
- Name, address, and phone made consistent. Suite numbers, tracking numbers, and old DBAs are the usual culprits. We pick one canonical version and push it.
- Core directories
- The listings that actually feed the maps: Apple, Bing, Facebook, and the data aggregators behind a lot of the smaller sites. We do not invoice you for 200 junk directories.
- Review workflow
- A straightforward way to ask for reviews from customers who have already paid you, and a clear rule about who replies. We do not write reviews or run incentive schemes, because Google is good at spotting both.
- Response templates
- Replies for a good review, a fair one, and a bad one, in your voice. Someone at the business still has to hit send.
- Local landing pages
- On the site: a page for the location, or for each location, with the real address, hours, map, and the services that location actually offers. Not a city-name doorway farm.
- Local schema
- LocalBusiness markup on the site that matches the profile: name, address, phone, hours, and geo. If the JSON disagrees with the footer, we fix one of them.
- Tracking
- The phone number and direction requests on the profile are ones you can see. If you need a tracking number, we set it without letting it leak onto citations as a second NAP.
- Monthly listing check
- A look at the profile, the hours, the Q&A, and whether a directory has drifted. Listings rot when nobody watches them.
Process
How it works
In order. Each stage starts once the one before it is signed off.
- 01
Inventory
We search your name, address, and phone and write down every version the web currently has. You confirm the canonical NAP before we change anything.
- 02
Profile
Google Business first: access, categories, services, hours, photos, and the description. If the listing is claimed by a former vendor, we start the recovery.
- 03
Citations
We correct the core directories and the aggregators. Smaller sites update on their own schedule. We do not promise a clean internet in a week.
- 04
Site
Location page, footer NAP, and local schema, matching the profile. If the site cannot take a location page, we say so.
- 05
Reviews
The ask, the link, and who replies. Then we leave it running. A burst of twenty reviews in two days looks like what it is.
FAQ
Questions we get asked
If yours is not here, use the contact form and we will answer it directly.
What is a citation?
A mention of the business name, address, and phone number on another site: Google, Apple Maps, Bing, Facebook, a chamber directory. Search engines use those repeats as evidence that the business is real and that the details are stable. When they disagree, the map gets shy.
We already have a Google Business listing.
Most people do. It is often unclaimed, claimed by a former contractor, named with a keyword stuffed in, or sitting on an old address. We start by getting into it and reading what it actually says.
How long until we show up on the map?
A healthy profile with matching citations can move in a few weeks. A listing with years of conflicting addresses takes longer, because Google has to recrawl the old versions. We will not promise the three-pack on a timeline.
Can you get us reviews?
We can make it easy for customers to leave one, and we can write how you reply. We cannot leave the reviews for you. Buying them, or running a “review us for a discount” loop, is how profiles get suspended.
We have more than one location.
Each location needs its own profile, its own NAP, and a page on the site. Sharing one phone across three towns is how the wrong pin ranks. We will map that before we touch listings.
Do we need a website for this to work?
A profile can exist without one. A site with a matching location page, schema, and the same phone number makes the whole thing more stable. If the site is a wreck, we will say whether to fix listings first or rebuild. Often listings first, so the calls do not wait on a redesign.
What if a former employee still has the Google login?
We start recovery with Google. It is paperwork and waiting, not a hack. Do not create a second listing to work around it. Two listings for one shop is a worse problem.
Tell us what you need built.
No pitch deck and no discovery fee. Most engagements start with a single site, and we add the rest only when it earns its place.
- Send a short brief, or just a link to the site you have now.
- We reply within two business days with questions, or a time to talk.
- You get scope, sequence and a price range in writing before anything starts.