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Notes on websites, search, and the systems around them.

Short pieces on the decisions that actually change how a small business site performs.

LatestLocal SEO

Setting Up a Google Business Profile Correctly

Categories, service areas, photos, posts, and reviews. The listing is the storefront for local search. Treat it like one.

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WebsitesWhat Makes a Small Business Website PerformSpeed, a clear offer, a path to call or write, and a page that works on a phone. That is the job. The rest is decoration.
WebsitesWhat a Small Business Website Actually CostsWhy the same brief gets quoted at 800 dollars and 30,000 dollars, what drives the number, and how to compare two proposals honestly.
WebsitesRedesign or Rebuild? How to Tell Which One You NeedA redesign changes how the site looks. A rebuild changes what it is. Picking the wrong one wastes money either way, so here is how to tell.
WebsitesHow Long a Website Project Really TakesMost small business sites take six to twelve weeks. Here is where the time goes, what actually causes delays, and how to keep a project moving.
WebsitesWho Owns Your Website, Your Domain, and Your ContentThe three things you should hold in your own name, how to check right now, and what to do if someone else is holding them.
WebsitesWhat to Gather Before a Web Project StartsThe logins, photos, and decisions that determine whether your site launches in eight weeks or five months. Most of it you can collect this week.
WebsitesDo You Need a CMS, and What Happens If You Don'tA content management system is a tool for people who will use it. Here is how to tell whether that is you, and what the alternatives cost.
WebsitesWhen a Custom Application Beats Another PageBooking, portals, quoting, and inventory are not pages. Here is how to tell when your business has outgrown a brochure site, and what to do about it.
WebsitesWebsite Forms That Actually Get Filled InField count, wording, error handling, and the confirmation nobody writes. Small changes to a form move more inquiries than a redesign usually does.
Local SEOChoosing the Right Google Business Profile CategoryYour primary category does more for local ranking than almost anything else you control. Here is how to pick it and what the secondary ones are for.
Local SEOService Area Settings That Do Not Hurt YouHiding your address, listing twenty towns, and picking a radius all have consequences. Here is how service area businesses should set up a listing.
Local SEOWhy Your Name, Address and Phone Must Match EverywhereInconsistent listings quietly cost local visibility and send customers to numbers nobody answers. Here is how to find yours and fix them in order.

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