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Posts on Search.

Titles, indexing, speed and the words people actually type. The parts of search you control.

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Moving a Website Without Losing Your Rankings

Redesigns and host moves lose traffic for one reason: the old addresses stop working. The redirect map, the checks, and the order to do them in.

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SearchWhat Search Console Tells You That Nothing Else WillIt is free, Google runs it, and it is the only place you can see the actual words people typed before they found you. Four reports worth your time.
SearchWhat Structured Data Actually Does for a Local BusinessA short block of code that tells search engines what your page is about. Which types are worth adding, what they get you, and the rules that get you penalized.
SearchTitle Tags and Descriptions That Earn the ClickThe two lines that decide whether anyone clicks your search result. What they are for, what to write, and the patterns that quietly cost you traffic.
SearchWhy Your Site Is Not in Google YetNew sites take time, but most indexing problems are self-inflicted. The checks to run in order, from the ones that take a minute to the ones that take weeks.
SearchKeyword Research for a Business With One LocationYou do not need a subscription or a 4,000 row spreadsheet. You need the twenty phrases your customers use, and there are free ways to find them.
SearchWhat Actually Slows a Website DownAlmost always images, fonts, and scripts, in that order. How to find the real cause on your own site and what is worth fixing.
SearchAI Answers and Your Website: What Changes and What Does NotAssistants and AI summaries are answering more questions before anyone clicks. Here is what that actually changes for a local business, without the panic.

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