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Posts on Brand.

Names, marks, color and photography, at the scale a small company can actually keep up.

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Writing the Words on Your Own Website

You know more about your business than any writer will. A practical method for getting it onto the page without sounding like a brochure.

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BrandWhat "Brand" Actually Means for a Six Person CompanyNot a mission statement or a rebrand. A name people can say, a mark that works small, two colors, one typeface, and using them consistently for years.
BrandPhotos of Your Own Business Beat Stock Every TimeWhat to shoot, when to hire someone, and how to take usable photos with a phone. The single cheapest way to make a small business site look real.

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