Content
We write what you hire us to write. You supply what only you have.
We handle navigation, page titles, descriptions and the pages you bring us in to write, usually home, services, contact and the legal shells. You supply photos, prices, staff details, and any claim that would matter if it were wrong. We stick to what is true about your business rather than filling space with things that sound good.
Length follows the page. A service page needs enough for a stranger to decide whether to get in touch; it does not need an essay. Headings are real headings, and every page gets its own title and description. If a page has nothing to say yet, we would rather leave it out than ship a placeholder.
Moving content from an old site is a mapped exercise rather than a hopeful one. We list the old addresses, point them at the new ones, bring across the pages still earning their keep, and agree with you what happens to the rest. It is all in place before the domain moves.
