Services

Website Design and Development

We design, build and launch your site, and where the job calls for it, the custom application behind it.

  • Sitemap and page list
  • Design in the browser
  • Production templates

Overview

What this is

The short version, before we get into what is included and how it runs.

This is the site someone lands on when they look your business up, and we take it from a first conversation to a live address: structure, design, build, content, launch, and the first stretch of care afterwards. Responsive layouts, speed, accessibility and search foundations are part of that work rather than extras on a quote.

We build against an agreed page list. Every page has a job, and the navigation and internal links get settled before any visual design, so you end up with something people can find their way around and your team can keep up to date.

Not every project is a set of pages. When the job needs a booking system, a customer portal, a marketplace or an application with real data behind it, we build that too, on modern frameworks and a proper database. The approach is the same either way: work out what it has to do, then build the smallest thing that does it well.

Launch is a careful cutover rather than a reveal. Redirects, domain, security and the pages that take inquiries all get checked on the live site. After that we stay on for snagging, then move you to a care plan so updates and small changes have somewhere to go.

Deliverables

What you get

Everything below is part of website design and development as standard, rather than something added to the invoice later.

Sitemap and page list
Every page the site will have, what each one is for, and how they link together. We agree this before any design starts, because it is what everything else is built against.
Design in the browser
You review real pages in a browser at phone, tablet and desktop widths, using the type and color the finished site will use. Flat mock-ups only where a decision genuinely needs one.
Production templates
The page templates your site actually needs, home, services, location, article, legal, and any one-offs, built to be reused rather than rebuilt.
A CMS you can edit
Most sites ship with a CMS so your team can update copy, images and details without calling us, and we train the people who will use it. Some projects are better served by a custom admin, or by no editor at all. We will recommend what fits.
Responsive layouts
Phone, tablet and desktop are part of the build from the start. A page that does not work on a phone is not finished.
Performance budget
Images, fonts and scripts kept lean, and we measure page speed on every template before launch rather than after someone complains.
Accessibility pass
Proper heading structure, keyboard navigation, color contrast that holds up, and forms that explain what went wrong. We test with a keyboard and a screen reader before launch.
SEO foundations
Unique titles and descriptions, a clean structure search engines can read, a sitemap, and the structured data that helps Google understand your pages. We cannot promise rankings, but we can promise the groundwork is right.
Redirect map and analytics
Old web addresses mapped to new ones and tested before anything goes live, plus analytics set up to track the forms and calls you actually care about.
Launch and handoff
Domain, security certificate, error pages and forms all checked, plus a written handover: what lives where, who can edit what, and how to reach us.

Process

How it works

In order. Each stage starts once the one before it is signed off.

  1. 01

    Discover

    We learn your business, your customers, the current site and the practical constraints, who edits, what has to keep working, and what cannot slip at launch.

  2. 02

    Structure

    The page list, what each page is for, and the content it needs. Navigation gets settled here, before any visual design.

  3. 03

    Design

    Type, color and layout on real pages at real widths. You review it in a browser, and we adjust before anything gets built out.

  4. 04

    Build

    Templates, editing tools, forms and any custom functionality the project needs. You get a staging link you can click through at any point.

  5. 05

    Content

    We write what you have hired us to write; you supply the things only you have, like photos, prices and staff details. Everything is in place before launch.

  6. 06

    Launch

    Redirects, domain, security, analytics, and a careful check over forms, error pages and anything that takes an inquiry or a payment.

  7. 07

    Care

    A short snagging window, then hosting and a care plan so patches, backups, and small edits have a home.

Discovery and strategy

The output is a page list, agreed before any visual design starts.

Before we draw anything we need to know what the site is for, who it is for, and what should happen after someone clicks. We look at the current site, the analytics if they exist, and the pages that already bring you work. We like to talk to the people who answer the phone as well as the people who approve the look, they usually know different things.

The practical constraints surface here too: the domain, who hosts it, the existing pages that need to keep working, who will be editing afterwards, and any wording that has to stay exact for legal or regulatory reasons. If you run three service lines across a service area, those become pages. If there is a booking tool or a portal in the mix, we decide together whether to embed it, link to it, or build you a better one.

You come out of this with a page list, a note of what each page is for, and a clear split of what we will write versus what you will supply. Design starts once that is agreed, because changing the shape of a site after the templates are built is what pushes dates.

Design

Three rounds, named in advance: structure, then look, then correction.

You review real pages rather than a deck of flat images. We design in the browser at phone, tablet and desktop widths using the type, color and components the finished site will use. Where a decision genuinely benefits from a still frame, we make one.

Rounds are named and bounded so everyone knows where they are. Round one is structure and type: can you find what you came for, and does it read on a phone. Round two is the look, color, imagery and the components that repeat. Round three is correction rather than a second invention. If a decision needs someone who has not been in the room, we would rather wait than guess.

Components get designed once and reused: header, footer, forms, service rows, article layouts. A one-off treatment for the home page is fine. A one-off for every interior page is how a site becomes hard to maintain, so we will usually push back on decoration that fights the template.

Build and editing

A staging link you can click through from day one.

Staging is a real address you can open and try. Templates match the page list, images and fonts are kept lean, and scripts only appear where a page genuinely needs them. We measure page speed on the templates before we start talking about launch.

Most sites ship with a CMS, and we shape it around your content rather than around the layout, a service page gets the fields a service page needs. Your team changes copy and images without having to think about design. Some projects are better served by a custom admin built for the job, and a few genuinely do not need an editor at all. We will tell you which one yours is.

Where the project is an application rather than a set of pages, this is where the real work sits: the data model, the accounts, the integrations with whatever you already run, and the screens your team will use every day. We build on well-supported frameworks and databases so the next developer, whoever that is, can pick it up.

We set up the accounts, set the permissions, and train the people who will actually use it. Drafts, previews, and the difference between saving and publishing are part of that session. If only one person has the password, we sort that out before launch.

Content

We write what you hire us to write. You supply what only you have.

We handle navigation, page titles, descriptions and the pages you bring us in to write, usually home, services, contact and the legal shells. You supply photos, prices, staff details, and any claim that would matter if it were wrong. We stick to what is true about your business rather than filling space with things that sound good.

Length follows the page. A service page needs enough for a stranger to decide whether to get in touch; it does not need an essay. Headings are real headings, and every page gets its own title and description. If a page has nothing to say yet, we would rather leave it out than ship a placeholder.

Moving content from an old site is a mapped exercise rather than a hopeful one. We list the old addresses, point them at the new ones, bring across the pages still earning their keep, and agree with you what happens to the rest. It is all in place before the domain moves.

Launch

A checklist run against the live site, in order, with the old one on standby.

We freeze the templates, run the redirect map and prepare the domain settings ahead of the change. Launch day is a sequence: security certificate in place, the site answering on your domain, both the www and plain versions agreeing, forms delivering, error pages working, analytics collecting, and the site submitted to Google. If a step fails we stop and fix it rather than announcing a launch.

Redirects get tested from the real old addresses rather than ticked off a spreadsheet. The pages that take inquiries or payments go first: contact, your main service, the location page if you have one. We keep the old site on standby until the new one has been quiet and correct for a while.

You get a written note of everything that changed: domain records, where the site is managed, who can publish, where the backups live, and how to reach us during snagging. That note is part of the job.

After launch

Snagging for two weeks, then a care plan, or the keys, if you would rather.

The first two weeks are for snags: a heading that wraps awkwardly, a redirect we missed, a form that needed a second inbox. We work from a shared list so you can see what is outstanding. New scope gets treated as new scope rather than quietly folded in.

After that a site needs hosting, updates, backups and someone keeping an eye on it. That is what a care plan covers, along with a monthly allowance for small copy and image changes. A new service line or a redesign sits outside it, and we will tell you which side of the line something falls on when you write in.

If a care plan is not for you, we hand over the code, the editing tools, the domain and the backup notes. Your site does not live anywhere only we can reach. You should be able to take it to another firm with everything you need, even though we would rather you stayed.

FAQ

Questions we get asked

If yours is not here, use the contact form and we will answer it directly.

What does a website cost?

Most websites start around $3,000 for a straightforward build and land between there and $15,000, depending on the page count, how much writing is involved, and anything the site has to do beyond displaying information. Custom applications with accounts, payments or a database behind them are scoped and priced separately, because they are software rather than pages. You get a range in writing after discovery, before anything starts.

Do you offer any discounts?

Yes. We discount for veterans and serving military, for anyone who came to us through a referral, and for clients coming back for a second project. Say so when you get in touch and it is applied to the proposal rather than held back as a negotiating chip.

How long does a site take?

A straightforward site with an agreed page list usually runs eight to twelve weeks from kickoff to launch. Bookings, directories, custom applications or a large content migration take longer. We put dates in the calendar after discovery, once we have seen what we are actually working with.

What do you need from us?

Access to your domain, hosting and analytics, a list of pages that must keep working, and the people who will approve the design. Plus the things only you have: photos, prices, legal copy. If those arrive late the launch date moves, and we will flag that early rather than quietly absorb it.

Who writes the copy?

We write the navigation, the page titles and the pages you hire us to write. You supply bios, prices, legal wording and any specialist claims. We then edit for the page, length, headings, and what someone landing for the first time needs to know. We stick to what is true about your business.

What CMS do you use?

Whichever one suits the people who will use it. A five-page site does not need the same setup as one with fifty locations, and a custom application often wants a purpose-built admin instead. We decide during discovery, shape the editing tools around your content, and train your team. Not every project needs a CMS at all, and we will say so if yours does not.

Is SEO included, or is that a separate project?

The foundations are included: titles, descriptions, heading structure, a sitemap, and pages search engines can read properly. Ongoing ranking work, content programs and local listings are separate services. What we will not do is hand you a site search engines cannot read and then charge you to fix it.

Do you build online shops?

Yes. Shops, booking systems, customer portals and marketplaces are a different kind of build, catalog, payments, accounts, and a database behind them, so we scope them as their own project rather than tucking them into a brochure-site estimate. If that is what you need, tell us and we will price it honestly.

What happens after launch?

Two weeks of snagging against a shared list, then a care plan if you would like us to keep hosting, updating and making small changes. If you would rather take it in-house, we hand over the code, the logins and the notes. Everything is yours either way.

Will the site work on a phone?

Yes. Phone layouts are part of the build rather than an add-on, and we test on small screens throughout. If a form or a menu does not work on a phone, it is not finished.

Tell us what you need built.

No pitch deck and no discovery fee. Most engagements start with a single site, and we add the rest only when it earns its place.

What happens next

  1. Send a short brief, or just a link to the site you have now.
  2. We reply within two business days with questions, or a time to talk.
  3. You get scope, sequence and a price range in writing before anything starts.