Services
Brand Identity
We define the name, type, and color the rest of the work sits on, and we hand you files and a short set of rules.
- Wordmark
- Mark
- Color
Overview
What this is
The short version, before we get into what is included and how it runs.
Identity here means the mark, the wordmark, the colors, the type and the rules for using them, on a website, a listing and a letterhead. Enough for another firm to pick it up and stay consistent without ringing us first.
We work from the name you already trade under, unless changing it is part of the brief. What you get back are files you can hand to a printer or a developer, plus a short guideline document so it stays consistent as other people use it.
Deliverables
What you get
Everything below is part of brand identity as standard, rather than something added to the invoice later.
- Wordmark
- The name set so it holds at a header width and at a mobile width. We do not deliver a script that dies at 120 pixels.
- Mark
- A simple device for favicons, social avatars, and places the full name will not fit. If the name is the identity, we will say you do not need a second invention.
- Color
- A small palette with roles: canvas, text, action, border. Contrast is checked. We do not hand you twelve swatches and call it a system.
- Type
- The family, the weights we actually licensed or self-host, and the sizes for display, headings, and body. A Google Font dumped in a PDF is not a decision.
- Collateral
- A letterhead, a visiting card, and one other piece you will use: a proposal cover or an email signature. We do not fill a cupboard.
- Guidelines
- A short document: clear space, color, type, what not to do. Enough for a developer and a printer. Not a 90-page brand book.
- File package
- SVG, PDF, and PNG at the sizes the site and the listings need, light on dark and dark on light. You own the files.
- Usage examples
- The mark on a charcoal header, on a light page, and as a favicon. If it fails in one of those, we fix the mark, not the example.
Process
How it works
In order. Each stage starts once the one before it is signed off.
- 01
Brief
Name, sector, what already exists, and where this has to work first: usually the site header and the Google profile.
- 02
Directions
A small number of routes, not a pile. You pick one. We do not average two ideas into a third.
- 03
System
Color, type, and the mark at real sizes. We test it in a header before we call it done.
- 04
Handover
Guidelines, files, and the licenses for the type. Then the site can take it.
FAQ
Questions we get asked
If yours is not here, use the contact form and we will answer it directly.
Do we need this before the website?
If the current mark fails at header size, or there is no consistent color, yes, or at least in parallel. If you already have a working identity, we will use it and skip this page.
How many concepts do we get?
A few, agreed in the brief. Endless rounds are how identity jobs rot. We will write the number of routes and the number of revision rounds on the proposal.
Will you trademark it?
No. We can work with a solicitor you hire. We do a basic look at obvious collisions in the same trade. That is not a clearance search.
Can you refresh what we have instead of replacing it?
Yes, and we often should. A redraw, a better wordmark, a tighter palette. A new mark for its own sake is how businesses throw away recognition they already paid for.
Who owns the files?
You do, on payment. We hand over the vectors and the licenses. We do not keep the “real” file on a machine you cannot access.
Tell us what you need built.
No pitch deck and no discovery fee. Most engagements start with a single site, and we add the rest only when it earns its place.
- Send a short brief, or just a link to the site you have now.
- We reply within two business days with questions, or a time to talk.
- You get scope, sequence and a price range in writing before anything starts.