Services
Search Engine Optimization
We fix the site so it can be found for the work it does, then keep at it. Rankings take months, not a campaign.
- Technical audit
- Remediation
- Site architecture
Overview
What this is
The short version, before we get into what is included and how it runs.
SEO is the work that makes your site readable to search engines and genuinely useful to the person who typed the query. We start with whatever is getting in the way, how the site is crawled and indexed, how fast it loads, how the pages are structured, then work out which searches you can realistically win, and change the pages to match.
You get changes on the site rather than a monthly PDF of keyword suggestions. If a title, a heading or a template needs to change, we change it, or we write down who will. Earning links is slow and specific work, so we do it properly rather than buying packages.
This work is best judged in quarters rather than weeks. A technical cleanup can show up within a month; rankings and inquiries from organic search usually take three to six.
Deliverables
What you get
Everything below is part of search engine optimization as standard, rather than something added to the invoice later.
- Technical audit
- Crawl, indexation, canonicals, robots, sitemap, status codes, duplicates, and the templates that cause them. You get a written list, not a dashboard screenshot.
- Remediation
- The fixes we can make, in order, with a named owner for anything outside the site. You get a working list rather than a forty-page audit to file away.
- Site architecture
- Which URLs exist, what they are for, and how they link. Orphan pages and three competing URLs for the same job get resolved, not reported forever.
- Internal linking
- Navigation, in-content links and the footer all pointed at the pages that should rank, using language that varies naturally rather than the same phrase everywhere.
- Keyword and intent research
- The searches your business can realistically win, grouped by what the person actually wants: a service, a place, a comparison or an answer. Search volume on its own does not tell you much without that intent.
- Title and heading map
- A unique title, meta description, and heading outline for each URL that matters. No two pages share a title. No heading is a slogan.
- On-page implementation
- The titles, headings, copy, and links actually go on the site. If we cannot publish, we say so before you hire us to “advise.”
- Content strategy
- Which pages to improve, which to write, and which to leave alone. A content calendar only works if someone is going to write to it, so we plan around what you can realistically sustain.
- Search Console and indexation
- The property verified, sitemaps submitted, coverage errors worked, and the queries you already get used as evidence, not ignored.
- Link acquisition
- A small number of relevant mentions and links, earned from places that actually have an audience. No networks, no PBNs, no invoice for 50 posts.
- Monthly reporting
- What we changed, what Search Console and analytics show, and what we will do next. If nothing moved, the report says so.
Process
How it works
In order. Each stage starts once the one before it is signed off.
- 01
Audit
We crawl the site, read Search Console if we can get access, and list what is blocking indexation or splitting the same intent across too many URLs.
- 02
Foundations
Robots, canonicals, sitemap, redirects, templates, and speed issues that keep pages out of the index. This is the unglamorous month. It is also the one that makes later work possible.
- 03
Intent Map
We match queries to URLs. Where two pages fight, we pick one. Where a query has no page, we say whether to write one.
- 04
On-page
Titles, headings, internal links, and the copy that has to change. We publish, then we wait long enough to see whether Google recrawled it.
- 05
Content and Links
New or rebuilt pages where the map called for them, and a slow pass at mentions worth having. This runs in the background, not as a launch stunt.
- 06
Report
A monthly note covering what we did, what moved and what we are recommending next. If a query is not winnable, we will say so and put the time somewhere better.
FAQ
Questions we get asked
If yours is not here, use the contact form and we will answer it directly.
Will we rank in thirty days?
Not in thirty days, and we would be wary of anyone promising that. Technical fixes can show up within a month; rankings and inquiries from organic search usually take three to six, and a brand-new domain longer still.
Do you guarantee rankings?
No. We can guarantee the work: crawlable pages, unique titles, a sitemap that matches the live site, and a report of what we changed. Google does not sell placements in organic results, and neither do we.
Does the site have to be rebuilt first?
Not always. If the templates cannot take unique titles, or the HTML is a shell that search engines cannot read, a rebuild is cheaper than a year of SEO on a wall. We will say that after the audit, not as a default upsell.
Do you write the articles?
We write what you bring us in to write: titles, key service pages, and briefs for anything your team will draft. An ongoing blog is a content program with an editor behind it, so we would rather help you set that up properly than promise one nobody has time to write.
What access do you need?
Search Console, analytics, and the CMS or hosting enough to change titles, templates, and redirects. If we cannot publish, we can only advise, and we will price it that way.
How is this different from local SEO?
This page is the site: crawl, architecture, on-page, content. Local SEO is the Google Business Profile, the citations, and the name-address-phone consistency that maps and “near me” results use. Most local businesses need both. They are not the same job.
What about buying links?
We do not buy links. Paid links from link marketplaces tend to earn a penalty or a mess someone else has to unwind later. If a mention is genuinely worth having, we go and ask for it properly.
Tell us what you need built.
No pitch deck and no discovery fee. Most engagements start with a single site, and we add the rest only when it earns its place.
- Send a short brief, or just a link to the site you have now.
- We reply within two business days with questions, or a time to talk.
- You get scope, sequence and a price range in writing before anything starts.