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Listings, categories, service areas and reviews. The work that decides whether the map shows you.

LatestLocal SEO

Setting Up a Google Business Profile Correctly

Categories, service areas, photos, posts, and reviews. The listing is the storefront for local search. Treat it like one.

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Local SEOChoosing the Right Google Business Profile CategoryYour primary category does more for local ranking than almost anything else you control. Here is how to pick it and what the secondary ones are for.
Local SEOService Area Settings That Do Not Hurt YouHiding your address, listing twenty towns, and picking a radius all have consequences. Here is how service area businesses should set up a listing.
Local SEOWhy Your Name, Address and Phone Must Match EverywhereInconsistent listings quietly cost local visibility and send customers to numbers nobody answers. Here is how to find yours and fix them in order.
Local SEOGetting Reviews Without Begging, Bribing, or BuyingA simple ask at the right moment, in writing, from a real person. How to build a steady review habit and what to do about the bad ones.
Local SEODuplicate Google Listings and How to Clean Them UpTwo listings split your reviews, confuse the map, and send customers to an address you left. How duplicates happen and how to merge them properly.
Local SEOShould You Build a Page for Every Town You Serve?Location pages work when they say something true about the place. Here is how to tell whether yours will earn their keep or just look like filler.
Local SEOWhat to Do When a Competitor Outranks You LocallyBefore you spend money fixing it, work out which of the four causes you are actually looking at. Three are fixable and one mostly is not.

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