Blog

Notes on websites, search, and the systems around them.

Short pieces on the decisions that actually change how a small business site performs.

OperationsChoosing a Business Phone System Without Regretting ItWhat to ask before you switch, which features matter for a small team, and the questions that reveal how a provider behaves when something breaks.
OperationsMicrosoft 365 for a Small Team, Set Up ProperlyLicensing you actually need, the settings that prevent problems later, and the offboarding step most small businesses discover the hard way.
OperationsWhat Website Hosting Actually Has to DoHosting is not storage. It is uptime, speed, security patching, and someone answering on a Sunday. What the cheap plans quietly leave out.
OperationsBackups You Can Actually RestoreMost small businesses have backups. Far fewer have ever tested one. Here is what a real backup covers, where it should live, and how to check yours works.
BrandWhat "Brand" Actually Means for a Six Person CompanyNot a mission statement or a rebrand. A name people can say, a mark that works small, two colors, one typeface, and using them consistently for years.
BrandPhotos of Your Own Business Beat Stock Every TimeWhat to shoot, when to hire someone, and how to take usable photos with a phone. The single cheapest way to make a small business site look real.

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