Blog

Notes on websites, search, and the systems around them.

Short pieces on the decisions that actually change how a small business site performs.

WebsitesWhat Mobile Friendly Actually MeansMost traffic to a small business site is a thumb on a phone outside somewhere. Passing a mobile test and being usable on a phone are different things.
WebsitesHow Long a Website Project Really TakesMost small business sites take six to twelve weeks. Here is where the time goes, what actually causes delays, and how to keep a project moving.
WebsitesHow Small Business Websites Get HackedAlmost never a targeted attack. Nearly always an automated scan finding an out of date plugin or a reused password. What actually happens and how to stop it.
WebsitesWho Owns Your Website, Your Domain, and Your ContentThe three things you should hold in your own name, how to check right now, and what to do if someone else is holding them.
WebsitesQuestions to Ask Before You Hire a Web DesignerTwelve questions that separate a supplier from a problem, the answers worth hearing, and the promises that should end the conversation.
WebsitesWhat to Gather Before a Web Project StartsThe logins, photos, and decisions that determine whether your site launches in eight weeks or five months. Most of it you can collect this week.
OperationsThe Four Numbers Worth Watching on a Small Business SiteMost website reports measure activity rather than money. Four numbers that change decisions, and the popular ones that do not.
WebsitesDo You Need a CMS, and What Happens If You Don'tA content management system is a tool for people who will use it. Here is how to tell whether that is you, and what the alternatives cost.
BrandWriting the Words on Your Own WebsiteYou know more about your business than any writer will. A practical method for getting it onto the page without sounding like a brochure.
WebsitesWhen a Custom Application Beats Another PageBooking, portals, quoting, and inventory are not pages. Here is how to tell when your business has outgrown a brochure site, and what to do about it.
WebsitesWebsite Forms That Actually Get Filled InField count, wording, error handling, and the confirmation nobody writes. Small changes to a form move more inquiries than a redesign usually does.
Local SEOChoosing the Right Google Business Profile CategoryYour primary category does more for local ranking than almost anything else you control. Here is how to pick it and what the secondary ones are for.

Tell us what you need built.

No pitch deck and no discovery fee. Most engagements start with a single site, and we add the rest only when it earns its place.

Start a Project Ask a Question

What happens next

Send a short brief, or just a link to the site you have now.
We reply within two business days with questions, or a time to talk.
You get scope, sequence and a price range in writing before anything starts.